I don't know how they do this. This looks like a giant, annoying ad on the glass at the Pepsi Center. But it's just a graphic on my feed.
Too bad they goofed here. It's floating out on the ice, several guys skated right through it. Altitude Fail!
Update: for the Nov 8th game, the ad was twice floating in the middle of the picture during replays. C'mon Altitude, this is pretty annoying!
-From the Point